Mirasi comes from the Arabic word Miras which means inheritance. Mirasi also refers to a community of traditional, hereditary musicians, singers, and genealogists found in North India and Pakistan, often acting as keepers of folk heritage. Mirasi by Nargis Arts & Crafts is a legacy held with care and carried forward with intention. The brand is built on the conviction that craft deserves continuity. The ethos of the brand lies in - Craft, Culture and Communities. India’s weaving, embroidery, dyeing and handloom practices represent centuries of knowledge and tradition passed through families and generations. These skills are learned through repetition, discipline and lived experience.
Yet artisan communities continue to face irregular demand, income uncertainty and limited access to stable markets. And we know too well, when livelihoods become fragile, craft ecosystems weaken.Mirasi works to strengthen that ecosystem through consistent partnerships with artisan families and clusters across weaving, embroidery and surface techniques. By creating contemporary apparel, curating sarees and textiles using traditional processes, the brand seeks to build sustained demand for the handcrafted. Regular production enables artisans to plan, invest in their work and keep generational skills alive.Most often, outright purchase, fair prices and transparency remain central to our dealings. Artisans are acknowledged as collaborators whose expertise shapes every piece. Pricing reflects labour, time and technique. Each garment represents hours of skilled effort, cultural memory and human commitment.
As a women-led organisation, Mirasi places focused attention on supporting women artisans and home-based workers, recognising the wider impact of economic independence within families and communities. The design language balances heritage with present day relevance. Textiles retain their authenticity while adapting to how people dress and live today. The goal is endurance, creating pieces that carry meaning beyond seasons. And clothes and crafts that enhance the individuality of the
wearer. Mirasi stands for responsibility in craft, respect for labour and long-term commitment to the people behind the fabric and design. Our team works with a sense of pride in preserving Indian crafts, by making a space for them locally and globally, in the present and into the future.